A memorandum of understanding has been signed between AUD-CEPPS and Jacobsons Direct Marketing to jointly develop executive course content and award certification in best customer management practices. Dr. Jihad S. Nader. Vice President for Institutional Advancement and Development, signed for AUD-CEPPS; Mr. Akram Raffoul, Board Director, signed for Jacobsons. Customer Acquisition, Customer Retention, Customer Journey Mapping, Loyalty Marketing, Customer Experience, and Consumer Behavior Analytics, whether practiced offline or online, will soon be offered jointly by AUD-CEPPS and Jacobsons as courses leading to professional certification.

Corporations have become increasingly under-resourced with mature and certified professionals who can efficiently orchestrate all contemporary region-specific customer management practices and media for a better marketing and sales ROI.

Jacobsons is a long-established, specialized customer management firm in the Middle East and has worked with businesses worldwide to create and leverage customer intelligence to improve customer delight, customer experience and marketing ROI.

The synergy between AUD-CEPPS and Jacobsons will combine best practice in business with conceptual content as part of a contemporary executive development program in customer management that fulfills the needs of corporations and public sector organizations in this area.