The Center for Executive Programs and Professional Services (CEPPS) is the business and professional outreach arm of the American University in Dubai (AUD). CEPPS programs and services encompass the entire range of expertise resident at AUD, as well as a wealth of expertise made available through knowledge partnerships and alliances with leading international providers of executive education and professional know-how.

CEPPS Mission

The mission of CEPPS is to provide top quality
executive education, training, professional
development and consulting services to private
and public sector organizations in the UAE,
the GCC region and the wider Middle East.

Director’s Message

At CEPPS, the executive and professional outreach arm of the American University in Dubai (AUD), we are committed to provide customized executive programs and professional services of the highest quality, that satisfy the learning needs of people in business firms of all sizes and in all industries, as well as people in government organizations.

At CEPPS, we cherish a strong customer trust that we have proudly cultivated over the years of service and operation. For instance, CEPPS is privileged to be the authorized center for administering the Management Placement Test, required by the Dubai Economic Department to acquire a consulting license in Dubai, and for training consultants who need help in that regard.

We strive to invest CEPPS’ capabilities and values in developing the human capital and serving the business community in the region and beyond. We are always interested to discuss your needs or ideas, and explore how we can help. You are welcome to contact us at any time.

Dr. Hassan Zeineddine, Ph.D.
Director of CEPPS

Customized Courses

All CEPPS courses are customized to suit the specific needs of your organization. We design programs upon your request and according to your specifications, to ensure that we deliver professional development outcomes that closely match the results desired by your firm.

Course Leaders

To ensure that our courses add the highest value by imparting relevant skills and current know-how to the participants, CEPPS assigns the development and delivery of its courses to seasoned faculty and leading consultants and practitioners, both from AUD and from our wide network of knowledge partners.

External Consultants

CEPPS has openings for Executive Trainers (course leaders) to participate in the design and delivery of CEPPS programs and courses, especially in leadership, management and related areas.

If you have appropriate credentials and experience as a management consultant and/or leader of professional training and development courses, and you are interested in working with CEPPS, please complete the application form and attach your CV.

Examples of Past Course Offerings

  • Advertising Account Planning Fundamentals
  • Advertising Campaign Planning and Execution
  • Social Media as a Marketing Tool
  • Integrated Marketing Communication: State-of-the-Art Thinking and Practice
  • Credit Risk Analysis and Bad Debt Management
  • Bonds and Stocks: Characteristics, Valuation and Management
  • Understanding Financial Derivatives and their Applications
  • Analysis and Interpretation of Bank Financial Statements
  • Understanding and Managing Interest Rate Risk
  • Investment Analysis and Management
  • Understanding and Managing Foreign Exchange Risk
  • Business Report Writing
  • Communicating with Impact (Verbal and Written)
  • Effective Presentation Skills
  • Applications of Modern Protective Technology in Construction Design
  • Leadership and Management for Construction Professionals 
  • Educational Outcomes Assessment
  • Accounting and Finance Fundamentals for Non-Financial Managers
  • Financial Statement Analysis and Interpretation
  • Budget Preparation and Applications in Financial Management
  • Advanced Financial Analysis and Decision Making
  • Information Security Issues for Managers
  • The IT Audit: What to Look for and How
  • Managerial Issues in Data Center Design and Operations
  • IT Infrastructure for Disaster Recovery and Business Continuance Planning
  • Global Technological Trends: Impact on Management in the Digital Age
  • Emotional Intelligence and Adaptive Leadership
  • People Management: Evolution of the Workforce
  • Time Management
  • Building and Managing Teams Effectively
  • Effective Interviewing Techniques for Quality Hiring
  • Creative Problem Solving
  • Managing Emotions and Stress
  • Management and Leadership Skills
  • Managing Conflicts
  • Human Resource Management Fundamentals
  • Strategic Plan Preparation and Implementation
  • Purchasing and Materials Management
  • Project Management Skills and Applications
  • Logistics and Supply Chain Management
  • Service Quality and Customer Satisfaction


CEPPS provides consulting services to corporations and public sector organizations by utilizing the expertise available in AUD’s different schools and academic departments. This resident expertise covers a wide range of professional areas and specializations.

All inquiries and requests for consulting services should be addressed to the Director’s Office. We will respond quickly and set up a meeting for discussing your consulting needs in detail. This will be followed by a specific proposal for providing the consulting services you require.

Study Tours

As a major crossroads between East and West, Dubai is one of the world’s most cosmopolitan cities and one of the busiest commercial, financial and transportation hubs. With its rich heritage and its many natural and cultural attractions, Dubai is also a destination of choice for tourists. Importantly, Dubai has also emerged as the higher education hub of the GCC region, with over 60 universities and colleges operating here and attracting thousands of students from all over the world.

Cognizant of Dubai’s unequalled positioning and the educational value of experiencing Dubai first-hand, CEPPS custom-designs two types of study tours that serve the needs of two distinct audiences: executive (corporate and public sector) groups from other countries, and student groups from international universities.

Main Features

The custom-designed study tour program combines interactive lectures by prominent speakers and faculty on topics that are current and relevant for each group, with site visits to selected corporations and/or government agencies, and visits to sites of historical, cultural or architectural interest. The tour program concludes with distribution of AUD-CEPPS certificates. Overall, each study tour is a unique educational experience that is designed to achieve each group’s learning objectives and at the same time provide participants with a flavor of the cultural heritage of Dubai and the GCC region.

For more information about our study tours, please contact us. We will be pleased to discuss your needs and design a study tour that meets your expectations.

A Partial List of Organizations We Have Served

Abu Dhabi Company for Onshore Oil Operations (ADCO)
Jebel Ali Free Zone Authority
Abu Dhabi National Oil Co. (ADNOC)
LG Middle East
Abu Dhabi Gas Liquefaction Company Limited (ADGAS)
Maritime Industrial Services Co. Ltd., Inc. (MIS)
Al Arabiya MBC
Al Bustan Rotana Hotel, Dubai
Mohamed Hareb Al Otaiba
Albawardi Group, Dubai
National Drilling Company (NDC), Abu Dhabi
Al Mansouri Group, Abu Dhabi
International Fund for Houbara Conservation, Abu Dhabi
Amadeus IT Middle East, Dubai
Nestle Middle East
Commercial Bank of Dubai
Nigerian Free Zones Executives
Dubai Aluminium Company Limited (DUBAL)
Oman Shipping Company, SAOC, Muscat
Dubai Electricity & Water Authority (DEWA)
DHL Express
Saudi Aramco Shell Refinery Co.
Eli Lilly
Schlumberger Technical Services
Emirates Flight Catering Company
Sofitel City Centre Hotel & Residence, Dubai
Etisalat Academy
Standard Chartered Bank
Valentine Maritime (Gulf) L.L.C., Abu Dhabi
The Executive Office, Dubai
H. H. The Rulers Court, Dubai
THG Sports, Dubai
Honeywell Middle East Ltd.
UAE Ministry of Petroleum and Mineral Resources
National Human Resource Development & Employment Authority (Tanmia)
General Directorate of Residency and Foreigners Affairs, Dubai

About AUD

The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning founded in 1995 in the city of Dubai, in the United Arab Emirates (UAE). AUD has evolved over the years into a premier institution which offers a wide range of undergraduate and graduate degree programs and certificates, and a very wide choice of majors, minors, concentrations, tracks and emphases in different academic and professional fields. For more information about AUD, click here.

AUD's Accreditation

AUD is officially licensed by the UAE Ministry of Education - Higher Education Affairs. The Ministry has accredited all the university’s programs. AUD is permitted by the Knowledge and Human Development Authority (KHDA). AUD is accredited in the USA by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Bachelor’s and Master’s degrees. AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC) . AUD has received specialized accreditation for its Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) degree programs through the Association to Advance Collegiate Schools of Business (AACSB) and the International Assembly for Collegiate Business Education (IACBE). The university’s undergraduate majors in Marketing Communications and Advertising have been accredited by the International Advertising Association (IAA) in New York. The Civil, Computer, Electrical and Mechanical Engineering programs of AUD’s School of Engineering are accredited by the Engineering Accreditation Commission of ABET. The Bachelor of Communication and Information Studies program, with majors in Digital Production and Storytelling, and Journalism, is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). The Interior Design program leading to the Bachelor of Fine Arts is accredited by the Council for Interior Design Accreditation (CIDA). The National Association of Schools of Art and Design (NASAD) has granted AUD’s Bachelor of Fine Arts (BFA), with majors in Advertising, Digital Media, Graphic Design and Studio Art, and Bachelor of Fine Arts (BFA) in Interior Design the designation of Substantial Equivalency with accredited programs in the United States.


CPD Accreditation

The American University in Dubai, through its Center for Executive Programs and Professional Services (CEPPS), has been admitted and certified as a member of the CPD Certification Service. With this membership, CEPPS is now eligible to submit its programs and services for accreditation assessment by CPD.

Headquartered in London, England, the CPD Certification Service is the leading independent Continuing Professional Development (CPD) accreditation institution. Fellow CPD members include the University of Oxford, the University of Cambridge, the London School of Economics and Political Science, King’s College London, the Association of MBAs (AMBA), the University of Notre Dame and many other world-class institutions of higher learning that provide professional development and executive education programs.

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